Our products in a healthy diet

THE SMITH’S SNACKFOOD COMPANY POSITION ON SNACKS AND DIET

Snacks, in moderation, can add to the enjoyment of a healthy diet and the Government has recognised this in the Commonwealth Government’s Australian Guide to Healthy Eating*. A healthy lifestyle means finding a balance between the calories consumed and the calories burned.

Improving diet and health requires actions by all stakeholders, including food companies. The Smith’s Snackfood Company takes this responsibility very seriously and have already taken concrete steps to:

  • Reformulate our existing products and develop innovations that offer healthier options for our consumers


  • Provide our consumers with more and clearer information about the nutritional composition of our snack foods


  • Adopt voluntary measures on the marketing and advertising of food and beverages, particularly to children


  • Promote greater physical activity and healthier lifestyles in the workplace

We will continue to take action in all the above areas as our commitment to helping people improve their diet and health continues.

*Commonwealth Department of Health & Family Services Australian Guide to Healthy Eating 1998

HEALTH & WELLNESS INITIATIVES

IMPROVED NUTRITIONAL PROFILE

Healthier Oils
  • Since July 2005, our core Smith’s brands have been cooked in a healthier oil blend of high oleic sunflower oil and palmolein oil.


  • Red Rock Deli chips are cooked in 100% high oleic sunflower oil resulting in 75% less saturated fat, and 25% less fat, than chips cooked in palmolein oil.


  • The Red Rock Deli range also includes a selection of potato chips cooked in olive oil, also resulting in 75% less saturated fat, and 25% less fat, than chips cooked in palmolein oil.


  • Grain Waves wholegrain chips, introduced in NSW in 2008 are cooked in 100% high oleic sunflower oil. They contain 75% less fat than potato chips cooked in palmolein oil and 25% less fat than regular (non-fat-reduced) chips.


  • None of our products are cooked in partially hydrogenated fats and hence there are only negligible levels of trans fatty acids.

Salt Reduction
  • We are committed to reduce the salt content across our entire snacks range by 25% over five years, commencing may 2007. Changes will vary from product to product as we balance reducing salt levels without adversely affecting taste and consumer acceptability.


  • The salt content of Smith's Crinkle Cut Chicken Potato Chips was reduced by 29% and significant reductions in salt content have also been achieved for Parker’s pretzels (between 12-23% dependent on the variant), Nobby’s nuts (13%) and Smith's Crinkle Cut Original Potato Chips (17%). Smaller, but significant salt reductions have also been achieved for Smith’s Thinly Cut Original Potato Chips (7%), Twisties (5%), Burger Rings (5%) and Cheetos Cheese’n’Bacon Balls (5%).

HEALTHIER SNACKING OPTIONS

  • Smith’s brand multipack inners now have less than 100 Calories (418 kilojoules).


  • In February 2008, four flavours of Red Rock Deli chips were introduced in 28g multi-pack boxes in supermarkets. These provide less than 600 kilojoules per pack.


  • Grain Waves wholegrain chips are made from wholegrains – whole corn, whole wheat and whole oats. One 28gm serve provides a third of the 48g daily recommended target for wholegrain intake and is a source of fibre.


  • Cool Pak popcorn is high in fibre and a source of wholegrain. One 20g serve contains 15g of wholegrain corn which is 30% of the suggested 48g daily target for wholegrains as recommended by Go Grains Health and Nutrition Limited.


  • We consult with non-government and government authorities to help guide our planned product improvements.

NUTRITION LABELLING

  • Daily Intake Guide (%DI) labeling has been introduced for our multi-pack snacks and for larger ‘sharing’ packs as part of industry-wide food labeling changes. This labeling is being rolled out progressively across the entire product range. (Refer www.mydailyintake.net for further details on the Daily Intake Guide)


  • On multipacks we now include the following statement:
    • "Each pack in this box provides less than 100 calories. Nutritionists recommend that a sensible serve size for snacks should provide less than 600 kilojoules (143 calories)*"

  • Nutrition claims used in labeling or advertising are based on substantiated scientific evidence.


  • We comply with all nutrition labeling regulations and the Code of Practice on Nutrient Claims.

*Commonwealth Department of Health & Family Services Australian Guide to Healthy Eating 1998

RESPONSIBLE MARKETING TO CHILDREN

  • In Australia & New Zealand we adhere to voluntary industry wide marketing practices which include specific guidelines for advertising to children which are consistent with our overall global strategy. (Refer attached Advertising & Marketing to Children Policy.)


  • We have a range of products that meet the nutrition criteria of the various State school canteen strategies.


  • We do not place vending machines in primary schools and provide a ‘Smart Options’ range of snacks for vending machines in senior schools and health facilities.