Smith's have come a long way since their humble beginnings in the 1930's.
We invite you to explore the history of Smith's a little further…
Smith's Chips were first manufactured in Australia in 1931 by Mr. Frank Smith and an associate, George Ensor. Smith had originally established the Smith's product and name in the UK, before moving to Australia to set up the business here.
These chips were originally made in 20 gas fired cooking pots, and packed by hand.
In 1932, Smith's Potato Chips (Australia) was formed and sold its early chips in three penny packets, 24 in a tin. The legendary "twist of salt" sachet was contained in these packs before pre-salting was introduced in later years.
In 1945, a continuous cooker process was introduced to replace the individual cooking pots. In 1960 the production of a one shilling pack for movie theatres and a box pack for four shillings was initiated.
Over the years there were several changes of ownership and many new products were added to the original potato chip range including Nobby's Nuts, Burger Rings, Twisties, and Parker's Pretzels. In August 1998, The Smith's Snackfood Company was purchased by PepsiCo.
In recent years The Smith's Snackfood Company has launched many new products including the delicious wholegrain chip - Grain Waves, run highly successful consumer promotions like Smith's "Do Us a Flavour" and Doritos "Make an Ad Make a Fortune" as well as producing great advertising campaigns like Smith's "48 Hours", Twisties Vending Machine and Sakata "Australia's Favourite Rice Cracker… Naturally"